Instagram is fast becoming my favourite platform, not only because you get to swoon over beautiful pictures and get a behind the scenes vibe from brands and business’, but it’s also a great way to grow your own business and to make money.

Are you using Instagram for your business, blog or brand?

At first, it can feel like it’s quite difficult to grow your platform. You’ll want your numbers to grow yes, but you also want those followers to be potential clients/customers/readers and not just random figures.

All the follow for follows and like for likes might be a fast way of growing your numbers, but will these people be interested in your product or your service?

Here are 10 ways to grow your Instagram quickly, but also attract the audience that is right for you:

10 ways to grow your Instagram

1. Use Hashtags

Hashtags are the perfect way to get your images seen by people and at the same time grow your platform. If you use hashtags that are related to the image or that are themed towards your niche, then the followers will come swarming in because your feed will be of interest to them. You can use up to 30 hashtags per image and there are lots of hashtags that get you more engagement than others. I’ve written a really extensive list in my post All About Instagram Hashtags, so be sure to check it out!

2. Share The Love!

One of the bests way to grow your Instagram and get your images seen, is to comment on and like other photos. It sounds really simple, but this one method shows Instagram that you’re a valuable part of the community and in turn, they will then show your images to more people, meaning more engagement and follows for you.

But, do try and comment on people within your niche, as Instagram will then promote your page to people interested in what you are about. My own Instagram following tripled in one month by using this method.

3. Set Up A Hashtag

Why not make a community on Instagram? I created the hashtag #curiouslittleexplorers, with the idea of it being a hashtag that people could use to share their outdoor family posts. The hashtag also reflects my own Instagram feed, which is full of our family outdoor adventures. It has become such a success and since its launch we’ve had over 100,000 images link up. This has really helped to increase my followers and attract people to my own Instagram feed, as well as to other beautiful Instagrammer’s in my niche, because it reflects what we are all about it.

4. Create A Call To Action!

A call to action is a way you can get people to your Instagram feed, when they’re not already on the platform. I’ve personally set up a ‘Milo Tree Pop Up’ that comes up whenever anyone lands on Life Unexpected. I’ve tailored this to recommend my Instagram account, but you can use it for many different platforms.

You can also put a call to action at the end of blog posts, at the end of social media updates or wherever it feels organic to do so. This call to action is a great way to get people who already love what you’re about, to engage in your Instagram channel too. A call to action can simply be ‘if you like this, why not check out our Instagram feed‘.

5. Share To Other Platforms

Whenever you post an image, why not share it to your Facebook page, or twitter? Instagram has an inbuilt sharing system, so you can do this with ease whenever you post a photo via the app.

If people like your images, they’re more likely to click through to your Instagram, so they can see more photos like it. Don’t forget, people on your other social media channels already love who you are, so are more likely to want to follow your other accounts.

6. Create A Theme/Curate Your Board

People love to know what they are getting from a feed. If people know what to expect from your profile, and they like it, they’ll keep coming back for more. When coming to my feed, people know that they’ll get to see photos of Cornwall, our lifestyle and our outdoor family fun. It’s a real behind the scenes insight into Life Unexpected.

Instagrammer’s who have themes tend to have 1000’s more followers and likes than people who don’t. Why not curate your board at the start of the week so you know what it’ll look like? You can use Buffergram to schedule. 

7. Run An Instagram Competition

Instagram competitions are becoming more and more popular and are great for growing your Instagram. You also have many options to make a competition benefit you. Maybe you’re trying to grow your following? Maybe you’re just trying to boost your engagement? You can run competitions with specific entry requirements tailored for what you need, such as: ‘follow’, ‘like and comment’, or ‘regram’. If you run a giveaway, try and giveaway something that fits in with what you’re about, so you are more likely to attract people that will fall in love with the rest of your feed too.

8. Use Instagram Stories

I could write a million posts of why you need to be using Instagram stories and why they are amazing for your brand or business. Did you know that over 400 million people are watching Instagram stories every day? In fact more people are now diving into the app to check out stories than they are to scroll down and like pictures. Instagram stories are a great way to interact with your audience and to keep your profile at the top of their feed (tricky to do with Instagrams ever changing algorithm). You can use stories for whatever you like, whether its to show ‘behind the scenes’ of your business (which creates community and trust) or whether its to poll your audience and ask them questions or whether its just to show up and say hey!

9. Post Consistently

Make sure you post regularly. Instagram loves consistency.  Whether its 3 times a week or at least once a day, you need to keep showing up. If you do want to show up everyday, try to keep it to one or two posts a day. I personally think that three times a day is a bit too much and you’ll find that your photos easily get lost in peoples feeds. Remember its quality over quantity! Also try to post when your audience are online. You can find out the best times of day to post in regards to your feeds engagement, using website such as Iconsquare or Simply Measured.

10. Tag Brands!

Is something you’re wearing in the photo branded? Is your picture of a restaurant? A product? A place? Tag the brand or business in the post! They’re likely to share the photo and you’ll get lots more engagement from people who are searching for that brand and their products.

You can find Life Unexpected on Instagram here!

What do you think of our top 10 ways to grow your Instagram? Have you got anymore to add to the list? Let us know in the comments below.



  1. July 13, 2016 / 9:46 pm

    I’ve found use of hashtag works wonders but need to try some of tour other tips too! Thanks for sharing them #brillblogposts

  2. July 14, 2016 / 11:52 am

    I love instagram! I have started using hashtags but had never thought of tagging brands. Thanks for the tip. Really great post. #BrillBlogPosts

  3. July 14, 2016 / 4:04 pm

    I have yet to set up instagram, this is next on my agenda, I will be saving this post for future reference, thanx #brillblogposts

  4. July 15, 2016 / 6:40 pm

    Thanks for this. I’ve been following you for a while on Instagram and love your feed. I’ve just set up a feature account and a #hashtag – not launched it yet as still trying to get the brand out there – but these tips are soo helpful. Thanks!

  5. July 15, 2016 / 7:05 pm

    I’ve really been working on my instagram lately and it’s shown both in terms of my followers and likes per photo. A bt of effort really does go a long way. Some fab tips x #brillblogposts

  6. July 15, 2016 / 7:12 pm

    Thanks for this list Chloe, I normally post about three times a day, so I’m wondering if I post a bit too much! I don’t take that much notice of my follower figures but I would really like to get to 1000 (not far to go) so I will try some of your tips. Thanks! xx

  7. July 15, 2016 / 8:08 pm

    Instagram is an interesting one – I love it because it is so visual and gorgeous. I’m not sure I have a very Instagram friendly lifestyle though (our photos are very messy!) it would be great to be more conscious using this platform. Thanks for the tips!

  8. July 17, 2016 / 6:43 pm

    Hi Chloe, Instagram is up there with Twitter for me, but I just don’t use it like I should. I go through phases when I post an image or two a day for a week or so, then fall off the wagon. Thank you for sharing your top tips and I will be giving them a go!


  9. July 23, 2016 / 1:18 pm

    Great tips! I’m trying to grow my Instagram but I swear it’s the hardest one for growth!!

  10. July 24, 2016 / 9:19 am

    I love your measured approach, as I sometimes feel a bit like I’m groping in the dark with all my different social media accounts. I do love how you can use Instagram to show a little more background to what we blog about – as you know I share all our nature photos on there. I also love my Instagram slider on my blog (and yours) I think that’s a great way to tie the two places together 🙂

  11. January 21, 2019 / 8:26 pm

    These are great tips. I do use hashtags and I also tag brands. My following is small but I’m starting to gain a few new followers each day. I’m hoping the hard work will pay off!

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