Are you a Mumpreneur? Or are you wanting to be?
Today, Jodie from blog This Mum Means Business shares with us her ‘3 Tips For The Mumpreneur‘:
So you’re a Mum and a Business Woman?
That in itself deserves an award.
Juggling everything that Motherhood throws at you is a skill in itself without adding in some business balls and keeping it all in the air.
It’s tough, it’s exhausting but it’s rewarding and no matter what anyone says…it’s doable.
Here are my top 3 tips for the Mumpreneur:
1. This may sound obvious but do something that you LOVE.
Almost as much as your kids. Definitely more than your Husband. My first business was jewellery. I liked our product but jewellery was in no way my passion. Over time this started to show. Do something that you yourself would buy/wear/subscribe to were this not your business. That way, when you decide to do some work at 3am after a night feed, you’re doing it because you love it.
2. Try to grow organically
Build naturally using smart marketing and affordable tools. Do some social media training online. Don’t be fooled into spending thousands on Facebook advertising when all this may result in is in fact a lot of page likes from people with no real desire to interact with your page. Likes don’t always convert to sales. Even simple things like knowing which hashtags to use to get the best reach can be incredibly effective as can interacting on Twitter/Instagram etc. The harshest lesson I learned was to spend £1,800 on an advertisement for our lockets in Vogue. Did we feel like Jenny Big Bollocks because we were in Vogue? Hell yes we did! Did we get any sales from it? No. The Vogue audience was not our audience. We got more sales by engaging with bloggers that genuinely seemed to love our items.
3. Nail your branding
Even if it’s just you, your smart phone camera and a logo that you did yourself. Keep your visuals constant so that when people see your post it is instantly recognisable that this is you. I used photoshop to produce my promos. I only know the basics but I knew I couldn’t go far wrong using high resolution images, my logo and the same font and colour throughout. Phone apps like Word Swag are great for the odd image post but it seems that every man and his dog is laying this wet pain text over pictures of their morning coffee, know what I mean? Do some research on other companies that do what you do. Do they have a particular theme throughout their website? What makes them, them? Then decide what makes you and apply the same consistency.
These are the basics that I now apply to any venture i’m involved it. Being a Mumpreneur is about making mistakes, rectifying them and then improving.
The fact of the matter is you’re already winning at life by being able to run an kick-ass enterprise around night feeds, school runs & after school activities.
Mums – I salute you.
Jodie from This Mum Means Business is a mum to two. She is the Co-Director of Snapfire Ltd and a blogger. She writes about parenthood and business and you will find many posts documenting her journey of becoming a Mummy to a little girl with a Growth Hormone Deficiency.
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What do you think of these 3 tips for Mumpreneurs? What would you add to this list? Let us know in the comments below.