HOW TO GET MORE ENGAGEMENT ON YOUR FACEBOOK PAGE

HOW TO GET MORE ENGAGEMENT ON YOUR FACEBOOK PAGE

Facebook is a tricky one. It takes ages to get likes on your blog and business page and paying to boost your page, or paying for adverts, doesn’t always work out in your favour.

The main trick to get your Facebook blog or business page noticed more is engagement. But if not many people like your page, how can you get more engagement?

Here are some tricks and tips to get more engagement on your Facebook page:

how to get more engagement on your facebook page

1. Don’t make it all about you

To be quite honest, unless you’re a lifestyle blogger as big as Zoella, no one cares too much about what you had for breakfast or what your kid did that day. If you’re a business then I’m sorry to say it, but people don’t want to know about each and every product your business sells either.

The first step to ‘not making it all about you’ is to post things that are relevant to your audience.

I am predominantly a family lifestyle blogger. I have lots of posts on food, travel and home. This means I can post relevant articles or pictures on all of these things. I can even throw in the occasional relatable parenting meme or parenting fail funny video. All of these aren’t about my blog, but are relatable to my audience.

Work out what your audience will like. If they are a younger generation, post humorous things. Maybe your audience is older, so posting current affairs might be for them. If you are a creative business, share things that are creative e.g. youtube tutorials, or interesting makes. Find out what works for your audience.

2. Ask questions

My Facebook page was so deserted a few months ago. I’d finally hit the 1000 page likes mark and yet no one was interacting with my page. At the time, all I was doing was posting links to all of my new blog posts. Big fail!

All of these links were being hidden by Facebook and I was making my page all about me. No one was interested. I turned this around by starting to ask my audience questions. Even the most simplest questions, such as ‘Which is your morning go to; coffee, tea or something else?’, can have huge responses.

People love giving their opinion on things. Asking questions completely turned my page around. My engagement was up by 500% and sometimes I was getting 30+ answers to each question.

If your first few questions are falling on deaf ears, ask a few friends to comment on them. These comments will look organic to Facebook and your questions will start to be seen by more people.

This new found engagement meant that when I did post a link to my blog, it was seen by a lot more people and they were more willing to click it. Don’t forget to respond to everybody who takes the time out to comment on your page. It’s polite, will keep them coming back and will show Facebook that you have a quick response time and that you are using your page.

3. Post pictures

Facebook loves sharing visuals. If you posts links, they are likely to hide them because they want you to pay to boost them. But, visuals always get a lot more interaction.

Even if you take the easy route and simply share pictures from your Instagram feed to your Facebook page, you’ll notice a lot ore engagement.

If you run a ‘local’ business, why not share pictures of your local area? especially if it’s beautiful. I live in Cornwall and the amount of business’ that use our gorgeous sea views to get engagement is unreal. But guess what, it works!

4. Run a giveaway

Giveaways aren’t for everyone, but they’ll certainly get your page seen. Do you run a jewelry company, why not giveaway a product or offer 10% off? Are you a blogger? Can you run a facebook only giveaway? Do you offer a service? Can you give a discount, even just to one winner? Giveaways can be really beneficial for boosting your page and for getting business, especially during a quiet patch.

5. Be friendly and real

You might run a really serious company, but people nowadays want to buy or work with real people. Show a little bit of your personality and be friendly, but also be realistic. Constant professional status’ can actually put people off. If you work in an office, why don’t you share with people your office ‘cake’ days, or what you’re all doing that day, to make your business a lot more likeable.

I recently ran a Facebook page for a trading company. They wanted their voice to remain professional at all times and only wanted to share their own content. They had 3 facebook likes and never had any interaction. I asked them to let me relax their voice a little and share current things (not too out there) that weren’t to do with their business, but that I knew would draw in their customers. After two weeks they had a lot more likes and each post had great engagement, which in turn affected their sales.

6. Facebook live

Will a Facebook live benefit your page? Video is so popular at the moment. Even if you’re in the service industry and are trying to promote your plumbing or building company, a small 30 second Facebook live to your customers will get you such a high reach.

Facebook love Facebook lives! Even a simple video thanking your customers for a great year, or telling them your currently availability, or even just sharing some information will go a long way.

7. Post consistently

Post at similar times everyday and try to post around twice a day. Facebook want to know that you’re going to keep coming back. Use the analytics to see when you are getting the best responses. If there is a time of day that your posts just aren’t getting seen, move it back or forward an hour to see if it makes a difference. Keep doing this until you’ve found the optimum time.

8. Make Sure Your Page Looks The Part

Do you have a header and a profile picture? Is your about me box filled in? Make sure that your page is fully optimised to promote your business. Nobody wants to visit a page that is slightly bare. It’s actually quite off putting and your ‘fans’ will think that you’re not going to use your page much.

Either make your profile picture a logo or a picture or you and your staff. The header can also be a logo or something relevant to your company, audience or local area.

That’s it for our tips and tricks on how to get more engagement on your Facebook page. If you want to get more Facebook likes then make sure you hop over to read my post ‘Secret Hack For Growing Your Facebook Page‘.

Try implementing some of the above strategies and let me know what works for you. Don’t forget to go and ‘like’ my Facebook page for some more inspiration.

Do you have any tricks to get more engagement on your Facebook page? What do you think of these tips? Let us know in the comments below.

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29 Comments

  1. January 5, 2017 / 11:17 am

    These are great tips, my facebook page is my worst social media account it has the least likes and I keep forgetting about it. Really going to try and concentrate on it this year so will be using some of these tips xx

  2. January 10, 2017 / 12:18 pm

    Argh Facebook! Such a pain. I know I should be doing more of these. I need to take on some of these tips pronto!

  3. January 10, 2017 / 1:01 pm

    Oh, I am SO bookmarking this! Facebook has become such a pain in the butt. Their new algorithm makes getting engagement even harder than it was before. And it wasn’t easy then!

  4. January 10, 2017 / 1:05 pm

    This is such a great post! Facebook can really help get eyes on your site, but it is SO HARD to get engagement, especially since Facebook changed their methods. I’m going to give all of these a try.

  5. January 10, 2017 / 4:17 pm

    Thanks for these tips, I really struggle with my facebook page and have been trying some of these lately. I’ve found getting involved in blogging groups on facebook has helped too.

  6. kat
    January 10, 2017 / 4:40 pm

    These tips are really great and useful, but it’s not always easy to follow them:) I think you are right about being real- it’s a key to success:)

  7. January 10, 2017 / 7:34 pm

    Great tips, facebook seems notoriously hard to get new likers, Blogger groups do help though!

  8. Lyndsay-Rose
    January 10, 2017 / 10:31 pm

    Facebook is like a thorn in my side. One minute its growing. And the next I lose a lot of likes. Going to try your tips though

  9. January 10, 2017 / 11:03 pm

    Some great tips, thanks! Facebook really is a tricky one to crack but I will be giving these a go, thanks for the help

  10. January 10, 2017 / 11:23 pm

    It is always so hard to get engagement on Facebook! Love your tips because it’s one of the social medias that’s toughest to grow.

  11. Ann Bacciaglia
    January 11, 2017 / 12:13 am

    I have been noticing a lot of Facebook Live posts. They can be fun to watch. I will have to try running a few giveaways on my page.

  12. January 11, 2017 / 3:21 am

    You are so right about all these things. I used to post my blogpost links before and realized that it shouldn’t be that way. Great tips!

  13. Natalia
    January 11, 2017 / 7:48 am

    These are great tips. I found that running a monthly giveaway really made a difference and I love to do it! Also, interacting with the followers is so rewarding and they seem to like it! 🙂 xx

  14. January 11, 2017 / 9:02 am

    This is a fab list! I’ve been meaning to do a big giveaway but this has prompted me to – thanks!

  15. Wendy Polisi
    January 11, 2017 / 10:08 am

    Facebook page was helpful for my blog, I agree! Sharing little more about other blogs and interacting with your followers are the one important as well.

  16. My teen guide
    January 11, 2017 / 10:18 am

    What a smart tips! I wish I knew this when I was a newbie, but one thing I learned was interacting with your audience is the best to do and run some ads.

  17. January 11, 2017 / 11:27 am

    FAB tips! I find Facebook very hard to get the engagement so these are definitely tips I will try! Thank you!

  18. January 11, 2017 / 5:40 pm

    These are all wonderful tips! I find sharing articles from very popular Facebook pages like Nifty or Bored Panda helps boost my engagement.

  19. January 11, 2017 / 5:52 pm

    These are fabulous tips. Facebook is tricky unless you are willing to shell out money on ads. I need to get better about interacting.

  20. Kathy
    January 11, 2017 / 7:22 pm

    These are some great tips. Facebook sure can be a pain sometimes. It use to be easier to get interaction on Facebook, but now it’s a lot harder.

  21. January 12, 2017 / 10:30 am

    All your points are spot on! Ever since I started doing that I could see an increase in engagement. I share content that I love reading with my readers.

  22. January 12, 2017 / 10:31 am

    All your points are spot on! Ever since I started doing that I could see an increase in engagement. I share content that I love reading with my readers.

  23. January 12, 2017 / 11:07 am

    Great tips! I especially love it making it less about yourself.

  24. Chrishelle
    January 12, 2017 / 8:52 pm

    So many great ideas. I am working on building my facebook engagement, as I am a new blogger. I have never tried facebook live, it sounds like fun.

  25. January 13, 2017 / 12:16 pm

    Facebook is tough, and it does take work. I’m trying some new things out this year, but I think I need to start asking more questions too

  26. adriana
    January 16, 2017 / 4:14 am

    These are such great tips! Facebook is actually where I’m spending a lot of time this month. I’ve been trying to figure out what works best!

  27. January 16, 2017 / 4:45 am

    Great tips you have here. Facebook is a beast of it’s own and posting engaging content is a must. Thanks for sharing. – Yolonda

  28. March 9, 2017 / 4:40 am

    This was great. Definitely putting these tips into motion. But, sometimes I ask questions and I get a ton of responses and some I get crickets and I’m not sure what I’m doing differently between the two. I also need to experiment with what videos my viewers like.

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