Facebook is a tricky one. It takes ages to get likes on your blog and business page and paying to boost your page, or paying for adverts, doesn’t always work out in your favour.
The main trick to get your Facebook blog or business page noticed more is engagement. But if not many people like your page, how can you get more engagement?
Here are some tricks and tips to get more engagement on your Facebook page:
1. Don’t make it all about you
To be quite honest, unless you’re a lifestyle blogger as big as Zoella, no one cares too much about what you had for breakfast or what your kid did that day. If you’re a business then I’m sorry to say it, but people don’t want to know about each and every product your business sells either.
The first step to ‘not making it all about you’ is to post things that are relevant to your audience.
I am predominantly a family lifestyle blogger. I have lots of posts on food, travel and home. This means I can post relevant articles or pictures on all of these things. I can even throw in the occasional relatable parenting meme or parenting fail funny video. All of these aren’t about my blog, but are relatable to my audience.
Work out what your audience will like. If they are a younger generation, post humorous things. Maybe your audience is older, so posting current affairs might be for them. If you are a creative business, share things that are creative e.g. youtube tutorials, or interesting makes. Find out what works for your audience.
2. Ask questions
My Facebook page was so deserted a few months ago. I’d finally hit the 1000 page likes mark and yet no one was interacting with my page. At the time, all I was doing was posting links to all of my new blog posts. Big fail!
All of these links were being hidden by Facebook and I was making my page all about me. No one was interested. I turned this around by starting to ask my audience questions. Even the most simplest questions, such as ‘Which is your morning go to; coffee, tea or something else?’, can have huge responses.
People love giving their opinion on things. Asking questions completely turned my page around. My engagement was up by 500% and sometimes I was getting 30+ answers to each question.
If your first few questions are falling on deaf ears, ask a few friends to comment on them. These comments will look organic to Facebook and your questions will start to be seen by more people.
This new found engagement meant that when I did post a link to my blog, it was seen by a lot more people and they were more willing to click it. Don’t forget to respond to everybody who takes the time out to comment on your page. It’s polite, will keep them coming back and will show Facebook that you have a quick response time and that you are using your page.
3. Post pictures
Facebook loves sharing visuals. If you posts links, they are likely to hide them because they want you to pay to boost them. But, visuals always get a lot more interaction.
Even if you take the easy route and simply share pictures from your Instagram feed to your Facebook page, you’ll notice a lot ore engagement.
If you run a ‘local’ business, why not share pictures of your local area? especially if it’s beautiful. I live in Cornwall and the amount of business’ that use our gorgeous sea views to get engagement is unreal. But guess what, it works!
4. Run a giveaway
Giveaways aren’t for everyone, but they’ll certainly get your page seen. Do you run a jewelry company, why not giveaway a product or offer 10% off? Are you a blogger? Can you run a facebook only giveaway? Do you offer a service? Can you give a discount, even just to one winner? Giveaways can be really beneficial for boosting your page and for getting business, especially during a quiet patch.
5. Be friendly and real
You might run a really serious company, but people nowadays want to buy or work with real people. Show a little bit of your personality and be friendly, but also be realistic. Constant professional status’ can actually put people off. If you work in an office, why don’t you share with people your office ‘cake’ days, or what you’re all doing that day, to make your business a lot more likeable.
I recently ran a Facebook page for a trading company. They wanted their voice to remain professional at all times and only wanted to share their own content. They had 3 facebook likes and never had any interaction. I asked them to let me relax their voice a little and share current things (not too out there) that weren’t to do with their business, but that I knew would draw in their customers. After two weeks they had a lot more likes and each post had great engagement, which in turn affected their sales.
6. Facebook live
Will a Facebook live benefit your page? Video is so popular at the moment. Even if you’re in the service industry and are trying to promote your plumbing or building company, a small 30 second Facebook live to your customers will get you such a high reach.
Facebook love Facebook lives! Even a simple video thanking your customers for a great year, or telling them your currently availability, or even just sharing some information will go a long way.
7. Post consistently
Post at similar times everyday and try to post around twice a day. Facebook want to know that you’re going to keep coming back. Use the analytics to see when you are getting the best responses. If there is a time of day that your posts just aren’t getting seen, move it back or forward an hour to see if it makes a difference. Keep doing this until you’ve found the optimum time.
8. Make Sure Your Page Looks The Part
Do you have a header and a profile picture? Is your about me box filled in? Make sure that your page is fully optimised to promote your business. Nobody wants to visit a page that is slightly bare. It’s actually quite off putting and your ‘fans’ will think that you’re not going to use your page much.
Either make your profile picture a logo or a picture or you and your staff. The header can also be a logo or something relevant to your company, audience or local area.
That’s it for our tips and tricks on how to get more engagement on your Facebook page. If you want to get more Facebook likes then make sure you hop over to read my post ‘Secret Hack For Growing Your Facebook Page‘.
Try implementing some of the above strategies and let me know what works for you. Don’t forget to go and ‘like’ my Facebook page for some more inspiration.
Do you have any tricks to get more engagement on your Facebook page? What do you think of these tips? Let us know in the comments below.