If you are a blogger and you’re starting to be approached by brands, you already have been for a while or you’re thinking about pitching to brands, then you probably would have heard on the grapevine about media kits.
Today I’m sharing with you all about media kits for bloggers; how to make a media kit, what they are, and what you should include on yours.
FIRST UP, WHAT IS A MEDIA KIT?
In the world of blogging, a media kit is a resume that represents your blog and showcases who you are and what you offer.
If you are starting to take your blog seriously or are wanting to make money from blogging, then it is more than worth putting together a media kit.
A media kit can be given to any potential advertisers or brands that you want to collaborate with, and is a great way to outline the key facts and statistics of your blog.
It can include information about your fees, your reach, how many followers you have and why brands should work with you, without you having to cram lots of information into back and forth e-mails.
Whether they approach you or whether you’re pitching to them, sending out a media kit not only makes you look professional and organised but it also gives brands something to keep hold of so that they can refer back to who you are when you’re working with them, or if they need someone to work with again in the future.
MAKING A MEDIA KIT
Making a media kit can be time consuming, but it is important to make it look professional and to make sure that it represents you and your brand.
You can make your media kit on anything from photoshop, to illustrator. If you don’t have the software you can also make a media kit online using free websites such as PicMonkey or my personal favourite Canva.
Both PicMonkey and Canva are also great online tools for creating professional graphics of any kind for your blog.
WHAT TO INCLUDE IN YOUR MEDIA KIT
There are several elements that you need to include in your media kit.
- About You – A short description of you and your blog, topics you write about, awards you may have won. Make it snappy and interesting! It’s the first thing the brand will read.
- Headshot – Include a headshot at the start of the media kit to make it more personable. I’ve used the same headshot that I use across all channels so that I’m easily recognisable.
- Statistics – Monthly page views, unique visitors and your social media following . You can get all of this information from Google Analytics.
- Demographics – Add a little bit of information about who your audience are, including their age and whether they’re predominantly male or female.
- Photos – This is a great way to show off your photography skills as well as making your media kit more personal and engaging for brands.
- Services – What services do you offer? Advertising? Sponsored posts? Modelling? Tell brands what you can do for them!
- Rates – Include your rates next to your services. Always put your highest rate, brands tend to negotiate so even if it’s higher than you’d ask for, it gives them a good place to start negotiations.
- Brands You’ve Worked With – This gives brands a good idea of who you’ve worked with and shows them what you can do. If you haven’t yet worked with any brands, include some links to a few of your posts that you’re proud of to showcase your work.
- Testimonials – Ask a few clients that you’ve worked with previously for a small reference so that prospective clients can see what other people think!
- Contact Details – Just an e-mail address will do.
SOME FINAL TIPS
Use your branding – When I made my media kit, I made sure to include my logo in the header and to make the colours match those on my blog. This is so that my branding is fluid across the board and means that I am recognisable to brands both on and offline.
Keep it to the point – Your media kit should really be a maximum of two pages long. I have three pages on my media kit but purely because my photography is one of my selling points. Most media kits are one or two pages long.
DON’T HAVE TIME TO MAKE YOUR OWN MEDIA KIT?
If you need a media kit, then we can make one for you! Simply e-mail firstname.lastname@example.org with the title ‘Media Kit’ for our current rates and your design ideas!
Have you got a media kit? Do you now know how to make a media kit? Do you have any questions about media kits? Let me know in the comments below.