HOW TO MAKE A MEDIA KIT AND WHY YOU SHOULD HAVE ONE

HOW TO MAKE A MEDIA KIT AND WHY YOU SHOULD HAVE ONE

If you are a blogger and you’re starting to be approached by brands, you already have been for a while or you’re thinking about pitching to brands, then you probably would have heard on the grapevine about media kits.

Today I’m sharing with you all about media kits for bloggers; how to make a media kit, what they are, and what you should include on yours.

How To Make A Media Kit For Your Blog

FIRST UP, WHAT IS A MEDIA KIT?

In the world of blogging, a media kit is a resume that represents your blog and showcases who you are and what you offer.

If you are starting to take your blog seriously or are wanting to make money from blogging, then it is more than worth putting together a media kit.

A media kit can be given to any potential advertisers or brands that you want to collaborate with, and is a great way to outline the key facts and statistics of your blog.

It can include information about your fees, your reach, how many followers you have and why brands should work with you, without you having to cram lots of information into back and forth e-mails.

Whether they approach you or whether you’re pitching to them, sending out a media kit not only makes you look professional and organised but it also gives brands something to keep hold of so that they can refer back to who you are when you’re working with them, or if they need someone to work with again in the future.

MAKING A MEDIA KIT

Making a media kit can be time consuming, but it is important to make it look professional and to make sure that it represents you and your brand.

You can make your media kit on anything from photoshop, to illustrator. If you don’t have the software you can also make a media kit online using free websites such as PicMonkey or my personal favourite Canva.

How To Make A Media Kit Canva

Both PicMonkey and Canva are also great online tools for creating professional graphics of any kind for your blog.

WHAT TO INCLUDE IN YOUR MEDIA KIT

There are several elements that you need to include in your media kit.

  • About You – A short description of you and your blog, topics you write about, awards you may have won. Make it snappy and interesting! It’s the first thing the brand will read.
  • Headshot – Include a headshot at the start of the media kit to make it more personable. I’ve used the same headshot that I use across all channels so that I’m easily recognisable.

How To Make A Media Kit

  • Statistics – Monthly page views, unique visitors and your social media following . You can get all of this information from Google Analytics.
  • Demographics – Add a little bit of information about who your audience are, including their age and whether they’re predominantly male or female.
  • Photos – This is a great way to show off your photography skills as well as making your media kit more personal and engaging for brands.

How To make A Media Kit

  • Services – What services do you offer? Advertising? Sponsored posts? Modelling? Tell brands what you can do for them!
  • Rates – Include your rates next to your services. Always put your highest rate, brands tend to negotiate so even if it’s higher than you’d ask for, it gives them a good place to start negotiations.
  • Brands You’ve Worked With – This gives brands a good idea of who you’ve worked with and shows them what you can do. If you haven’t yet worked with any brands, include some links to a few of your posts that you’re proud of to showcase your work.
  • Testimonials – Ask a few clients that you’ve worked with previously for a small reference so that prospective clients can see what other people think!
  • Contact Details – Just an e-mail address will do.

How To Make A Media Kit

SOME FINAL TIPS

Use your branding – When I made my media kit, I made sure to include my logo in the header and to make the colours match those on my blog. This is so that my branding is fluid across the board and means that I am recognisable to brands both on and offline.

Keep it to the point – Your media kit should really be a maximum of two pages long. I have three pages on my media kit but purely because my photography is one of my selling points. Most media kits are one or two pages long.

DON’T HAVE TIME TO MAKE YOUR OWN MEDIA KIT?

If you need a media kit, then we can make one for you! Simply e-mail enquiries@lifeunexpected.co.uk with the title ‘Media Kit’ for our current rates and your design ideas!

Have you got a media kit? Do you now know how to make a media kit? Do you have any questions about media kits? Let me know in the comments below.

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23 Comments

  1. May 20, 2016 / 12:19 pm

    Wow – this is super useful. Thanks for sharing 🙂 Your media kit is gorgeous! Will certainly be pinning and bookmarking this for future reference – Eb x

  2. May 20, 2016 / 2:26 pm

    great post chloe 🙂 I have a media pack but never get asked for it..however i’m sure people do use it!

  3. May 21, 2016 / 11:59 am

    I remember how time consuming it was to made a media kit but its nice when you make one. This was an informative post I love it

  4. May 21, 2016 / 8:16 pm

    Super helpful post! Thanks Chloe!
    I have done a media kit but you’ve reminded me i need to update it now!
    #bloggerclubuk

  5. May 21, 2016 / 11:50 pm

    I have never been asked to provide a media kit yet as most of the people ask for my DA instead but I still want to make one! Thanks for the advice.

  6. May 22, 2016 / 5:17 am

    I did up a media kit a year ago or so, and in all honesty I think I’ve been asked for it about three times? I need to do up a new one though, something that’s easily editable. Thanks for the tips! Ps. you might want to check the spelling on yours, you’re missing an ‘n’ in predominantly. 😉

    • May 22, 2016 / 9:04 pm

      Thank you Elizabeth! I’ll correct it now. I don’t just send it when asked, I find that it’s great to send out anyway with e-mails when I negotiate rates. 🙂 Saves me typing so much! 😀 x

  7. May 22, 2016 / 6:43 am

    I have heard of a media kit and I am embarrassed to admit that I didn’t know what they were, until now. That said I think I am a long way off from needing one. I dont think disclosing my stats of number of followers would actually get me anywhere lol. That said I only started blogging in January, and you never know where it might go. I have bookmarked this page for when I need it 🙂 thanks so much xxxx

  8. May 22, 2016 / 11:29 am

    I’m in the same boat is Yvonne, I know I need one, and have even started one briefly but I felt it was a waste of time since my SM numbers weren’t what I wanted them to be. However, after seeing yours, adding beautiful photography and highlighting the good points maybe I’ll be able to pull something together. Do you do one long image or break it up into two shorter “printable” sheets?

    • May 22, 2016 / 9:05 pm

      I made it on canva, you can then save it as a pdf or as individual pages! 🙂 x

  9. Emma T
    May 22, 2016 / 6:13 pm

    Great guide for those starting out. Mine’s only a page and tbh, in the 3 years since I’ve had one, I’ve only been asked for it up a handful of times. But so handy to have one if needed.

    • May 22, 2016 / 9:06 pm

      I’m barely asked for it, but I send it over to every company I work with, I’ve found by having it, it’s given me so much repeat business which is so handy. xx

  10. May 22, 2016 / 6:01 pm

    Great tips! I have a media kit though I often find even when I send it out PRs/SEOs don’t read it and ask me to relay everything anyway!! H x

    • May 22, 2016 / 9:06 pm

      That must be really annoying. I’ve never had that yet luckily. x

  11. May 22, 2016 / 6:21 pm

    Found this really interesting Chloe, I don’t have a media kit, but can definitely see how useful it’d be if you were pitching to a brand – yours really does look impressive – I love the styling x

    • May 22, 2016 / 9:08 pm

      Thank you so much! It’s so good for pitching to brands and I find that sending it to brands in general that send me out e-mails for work seems to be beneficial too. Saves writing so much information in each e-mail which helps. x

  12. Kerry Norris
    May 23, 2016 / 7:56 am

    This is really helpful. I made my own but it’s a very basic one and I need to make a proper one. Having testimonials is a fab idea x

  13. May 23, 2016 / 1:01 pm

    This is a really helpful post, making a media kit is something I need to get done but I wasn’t sure where to start. Thanks for sharing this info!

  14. May 23, 2016 / 8:01 pm

    This is a really helpful post – I’ve been meaning to put mine together since I rebranded but this is a proper kick to get it done. Canva is my tool of choice for these kind of things too, so no more things to learn to use for it. Your kit looks really pretty as well as being jam-packed with information!

  15. June 16, 2016 / 8:47 am

    I’m updating mine at the moment and this is such a helpful post! Thank you, Polly x

  16. March 22, 2017 / 10:52 am

    This post has made media kits a lot more understandable for me, thank you.

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