Welcome back to my favourite series; ‘Interview With A Mum In Business‘. Today I’m introducing to you the lovely Rebecca. She’s a kids homeware designer (her products are so unique and beautiful) and the creator of brand Little Jagger. She is also kindly giving away one of her gorgeous nursery prints to a very lucky reader. You can enter the competition at the bottom of this post.
If you are new to this series, every single Friday I interview a different Mum who juggles running their own business alongside family life. I would love you to support them in anyway you can.
If you are a Mum with a business yourself and you wanted to take part in this series, get in touch by dropping me an e-mail!
Interview With A Mum In Business Featuring: Little Jagger
If you have kids, you are about to fall in love with Rebecca’s homeware designs. I first stumbled across Little Jagger a few months ago, just after I found out I was pregnant with our baby to be. I was browsing on Instagram for woodland themed nursery decor, when her page popped up.
Her products really stood out to me because they were all so different and quite simply, stunning. When I found out Little Jagger was a Mum run business, I just knew I had to interview her for this series and share her gorgeous designs with all of you. I can’t wait for you to see some of the things that she creates and I’m sure that by the end of this post you’re going to want to redecorate your kids rooms straight away.
Without further ado, I’ll hand you over to Rebecca…
Tell us a bit about your business? Why and when did you start it?
Little Jagger launched after I had my first son, Jacob. I launched a little store and began buying and selling clothing and a few accessories which included small independent brands such as; Kidult & Co, Turtledove London, Blossom and The Bear and Ingrid Petrie Designs. I worked this alongside my tailoring job, but as I no longer lived in London it was very difficult to get back into properly.
When I was off with my second son I really got to work planning where I wanted Little Jagger to go. I knew I wanted to get back to making and offer something that I had struggled to find when I was pregnant; well designed children’s bedding and interior decoration.
Ideas for my business began to formulate and I worked on getting my own designs done and ready for print. I went back to tailoring freelance but in order to focus more, I got a job locally making outdoor shirts for a few months. I soon found that I was thinking about my own business a lot more and I couldn’t shake it off.
Little Jagger as you see it now; a children’s interior brand, was launched in December 2017. I now make bedding and feature cot sheets, lampshades and decor accessories, all with original designs that are exclusive to Little Jagger. All my work is printed in the UK. I also offer a bespoke service where I make to the customers exact brief and sizes. This adds in a bit of excitement too as people have some really great ideas.
How did you get the idea for your business?
The idea began to formulate while I was pregnant with my first baby. I was so desperate to decorate the nursery. But, we had decided that we did not want to find out the sex of our baby. I have always had a massive interest in interiors (I wanted to be an interior designer) and spent many of my lunch breaks while I lived in London browsing around Liberty! A few years ago I found that it was pretty difficult to decorate a stylish, non pink or blue nursery! So, I set out plans to try to do something a little different.
I was about to have my first baby, so I decided to set up a shop and buy in a few small brands. I started buying and selling, with the long term plan of getting back to making, when I found the right route to go down! Now I make luxury children’s bedding and decor accessories, all designed, sourced, made and printed in the UK. Things have massively changed and now there are so many amazing brands out there and there is a much better choice! I love supporting small brands and love the stories behind each one.
Where do you like to work from?
I work from home. I’ve have taken over my attic room and it’s my workshop. I love the flexibility of working from home, however I am fairly sociable so I massively miss my work colleagues. I’ve got to be pretty strict at home as I find it easy to get side tracked.
My little boy has just started school, so I am feeling massively ruled by school at the moment. But, it has made me better at getting my head down as I know I have a couple of hours less each day to get the sewing done.
How do you balance both work and family life?
I am getting a little better at this, but I do find it hard to switch off from Little Jagger. Having a small business often means that you have to be constantly on social media to gain any traction. But, I am now stepping away from my phone slightly as I really want to be more present for the boys. I have realised that people do not instantly expect a reply and things can wait a little.
Now that Jacob is in school I have a switch off point where I have to stop to pick him up. I then have a hour or so with him, before then picking Oscar up from nursery. I have not quite found my stride in our new routine but I am hoping it will come soon.
What is your vision/dream for your business?
I would love to be a go to brand for children’s bedding, and one day have my own children’s interiors shop and be stocked within other stores. I would like to be as eco friendly as possible by becoming a plastic free business and keeping all of the printing and making in the UK.
The main thing I would like at the moment though, is to earn enough so that I could stop worrying about finances and just enjoy it. As well as making my family proud of what I have created.
What have been your biggest challenges so far and how did you overcome them?
My biggest challenges have always been to do with the more businessy side. I have always been a maker so, to have to learn all about marketing and keeping accounts has been difficult. I don’t know that I have properly overcome these things yet, as I think there is always something new to learn. But, I try to do courses where I can. I listen to good blogs or podcasts and take any advice when it comes up.
Also, I have so many ideas and sometimes channelling the energy into just one thing, rather than a handful, can be quite tricky. It is so exciting creating something new but sometimes I flit from one thing to another. This is definitely something I have improved on though and do a lot less.
What has been the highlight of running your own business?
Generally seeing how it has evolved since starting out. I have really tried to create a strong brand alongside my products, so hopefully that stands out a little. I think it is really interesting seeing how things develop and the new ideas that are dreamt along the way! Also, I love the flexibility and being able to work around the boys.
How did you fund your business?
I had saved up when working in London. This is how I printed my first batch of fabric. Since then, I got a very small start up loan which I used to help expand the business a little and buy in bulk a bit more. Whatever money I make at the moment goes back in to the business, in preparation for the next fabric order.
What advice would you give to other mums starting a business?
Take any advice that is given and figure out what works best for you. If you can delegate some of the stuff that you find hard, or that takes up too much time, then try to. I have a terrible time letting go of somethings as this is my ‘baby’ and I don’t know if people see what I do. But, I am slowly learning that I am one woman with a young family in tow, and I can’t possibly do everything! Keep a clear direction and re-address this every so often as things change.
What does a typical working day look like for you?
While we are eating breakfast I check social media and any posts I have planned, then I drop the boys off at school and nursery. When I get home, I make a cup of tea and check my emails and reply to anything that needs my attention. I then go up to my workroom and get through any orders I have first, before I work on any new ideas/sampling.
I sometimes have tailoring work to do, which I still do freelance to keep a little income for bills coming in. Then, I run around crazily near the end of the day trying to get things wrapped up or packed before its pick up time. I like a deadline though, and find myself more productive when I am up against the clock! We eat altogether around 6pm and then afterwards I check emails again or go up and do a little sewing before it’s time to get the boys ready for bed.
I tend to do bits of work in the evening, but not every night if I can help it. If I have new products to photograph we do this in the evening. My husband is pretty good at photography, so we get all of the lighting set up in the garage.
Do you have any tips to banish the mum guilt we all feel?
Just to take proper time out with the children or your husband/partner if you are feeling guilty. Give them the time that they need. Kids really do grow up crazily fast, don’t miss it! I feel lucky to be able to be there to drop off and pick up my children. I never felt guilty about sending them to nursery though, as I think the life skills that they learn from an early age are invaluable. I do put way too much pressure on myself though. To make sure they eat well and that we are out doing things all of the time, that the house is tidy and to make Little Jagger a success. The list is endless! I don’t know why we do it to ourselves!!
Do you ever get the chance to have time off for yourself? If so, what do you like to do?
Rarely, I really wish I gave myself a bit more time. The boys are so energetic too that I barely sit down!! Our family are big sports lovers and I really enjoy playing tennis, but don’t do it so often. I used to really enjoy running and yoga but since having my second son, I haven’t got back into them. I do love a takeaway and a catch up with my girlfriends, putting the world to rights with no pressure!
What is your favourite thing about the products that you create?
The fact that I make everything myself and the bespoke element of the customer deciding exactly what they want. The quality has always been a massive part of Little Jagger, which comes from my tailoring background.
Working for nearly 11 years on Savile Row certainly makes me aware of what I send out. I still get really nervous when a new review comes in, and hold my breath while I read it. As a small brand you really care about what the customer thinks. It is key to your business, and it really is the best feeling when somebody re-orders from you. I absolutely love seeing photographs of my collection and I am really lucky to have some amazingly stylish customers!
Rebecca is is also kindly giving away one of her ‘Adventure Begins’ prints to a lucky winner. How sweet is this print? To enter, simply fill in the rafflecopter below.
a Rafflecopter giveaway
How stunning are Little Jagger products?
I want to buy some many of her things! Thank you so much Rebeccas for taking part in this interview. I loved hearing about how you juggle your business with family life and how your business has evolved since the birth of your first baby. I am definitely getting some of your gorgeous bedding sets for my baby boys nursery. As well as a play mat and a couple of prints for his walls.
It was amazing hearing about your plans for the future and I wish you all the success. I also really loved how you highlight that sometimes you do need to accept that you can’t do it all and also that there are some areas of business you might not enjoy (e.g. marketing and accounts). I think every Mum in business needs to know they’re not alone in feeling this way.
You can find out more about Rebecca and Little Jagger here:
That’s it for today’s interview. If you missed last weeks interview with Hannah from kids activity brand ‘The Busy Box Company’, you can catch up with it here:
- Interview With A Mum In Business Featuring: The Busy Box Company