When I ran my first ever blog giveaway about a year ago, it was a huge flop. I set it up ready to go, promoted it across social media and just expected it to be a success. By the end of its week long run, it only had twenty nine entries.
The next time I ran a giveaway, I decided to properly explore how to promote a giveaway, reading everything I could find on Pinterest and beyond.
I trialled and tested out different methods, until I finally learnt how to run a successful blog giveaway, that had thousands of entries each time. Now I want to share the successes part with you!
First up, lets start with the basics.
So, what are the benefits of running a giveaway?
There are so many benefits of running a blog giveaway. For me, giveaways are a lovely way to give something back to my readers. They are also an amazing opportunity to grow your following, bring new people to your blog, promote products on behalf of brands, and even boost some of your individual social media channels.
But how do you get thousands of entries on your giveaways, and how do you tailor them to benefit your blog?
The first thing you need to work out is what platform you want to use to run your blog giveaway on, and what you’d like to gain from it.
What platform do you use for your blog giveaways?
I always use Rafflecopter for my giveaways because it is very easy to use. Giveaways are quick to set up, it monitors your entries for you, even telling you how a person has entered, and will randomly select a winner for you at the end.
My favourite thing about Rafflecopter is that you can set the entry requirements, so that the giveaway will benefit you and even the potential brand you are working with, in any way you like.
Could your Facebook do with more likes? Does the brand you are working with want to boost their Twitter following? Using Rafflecopter, you can easily tailor what you’d like people to do in order to enter your giveaway.
As you can see above, I’d like to boost my Twitter in this particular competition, and also the engagement on my blog. But, you can enter as many other entry requirements as you like.
Don’t get me wrong, sometimes these likes and new followers aren’t always great for your site. They might not be people who will engage with your page, or even enjoy the rest of your blog, but if you’re giving away products that reflect what your blog is about, then they are definitely more likely to stick around and fall in love with everything else that your blog has to offer.
Although there is a paid Rafflecopter, I use the free version and find that it always has enough options.
Now you’ve set up you blog giveaway, where should you promote it?
Letting people know about your giveaway via your social media channels is a great start, especially if you create some eye-catching visuals to go along side your statuses. But, from my experience, relying solely on these platforms doesn’t do your giveaway much good and doesn’t tend to get many new people coming to your blog.
The key to running a successful blog giveaway is by promoting it across a variety of channels, not just social media. There are some perfect websites and blog linky’s out there, that will help to boost your blog giveaways. Sometimes using a combination of these can boost my site by 500%, and brings loads of new readers to my blog.
- Mummy & Daddy Bloggers
- Competition UK
- Comper Friendly Blog Competitions
- Competitions and Winner Announcements
- Lucky Linky
- Blog Comp Linky – by Super Lucky Me
- Competitions Linky – by UMeAndTheKids
- Competitions – by Tots100
- Lucky Linky – by Mummy In A Tutu
Test out using a combination of these the next time you run a blog giveaway and let me know how you get on. Are you getting hundreds or thousands of entries?
Some final blog giveaway tips…
- Don’t waste the information gathered from your entries! Why not use the e-mail addresses entered for the giveaway and add them to your mailing list or newsletter? If you’re using Rafflecopter, you can easily pull these off the entries list, but if you’re keeping the data from giveaways, you need to make it clear in the terms and conditions so entrants have the choice to not enter and be added.
- When using social media, don’t forget to use relevant hashtags such as #win, #competition, #giveaway and other fitting tags to promote your giveaway.
- If you’re working with brands, make sure that they don’t post you the giveaway prize, unless they’re willing to give you the money to post it on to your winner! Brands are usually more than happy for you to let them know who the winner is, and then they will ship on the prize themselves.
- Make sure to include lots of links to relevant posts within your giveaway article, to try and keep people on your blog and to try and prevent them from entering the giveaway and never returning to your blog again!
- Include keywords throughout your post and in your meta description for SEO purposes. Great keywords include; ‘giveaway’, ‘rafflecopter’, ‘competition’.
Do you run giveaways for your blog? Do you have any questions you need to ask about giveaways? How do you run successful giveaways? Let me know in the comments below.