HOW TO RUN A SUCCESSFUL BLOG GIVEAWAY

HOW TO RUN A SUCCESSFUL BLOG GIVEAWAY

When I ran my first ever blog giveaway about a year ago, it was a huge flop. I set it up ready to go, promoted it across social media and just expected it to be a success. By the end of its week long run, it only had twenty nine entries.

Oh. Dear.

The next time I ran a giveaway, I decided to properly explore how to promote a giveaway, reading everything I could find on Pinterest and beyond.

trialled and tested out different methods, until I finally learnt how to run a successful blog giveaway, that had thousands of entries each time. Now I want to share the successes part with you!

How To Run A Successful Blog Giveaway

First up, lets start with the basics.

So, what are the benefits of running a giveaway?

There are so many benefits of running a blog giveaway. For me, giveaways are a lovely way to give something back to my readers. They are also an amazing opportunity to grow your following, bring new people to your blog, promote products on behalf of brands, and even boost some of your individual social media channels.

But how do you get thousands of entries on your giveaways, and how do you tailor them to benefit your blog?

The first thing you need to work out is what platform you want to use to run your blog giveaway on, and what you’d like to gain from it.

What platform do you use for your blog giveaways?

The two giveaway and competition platforms most commonly used by bloggers, are Rafflecopter and Gleam. They are brilliant for blog giveaways and they do all the hard work for you!

I always use Rafflecopter for my giveaways because it is very easy to use. Giveaways are quick to set up, it monitors your entries for you, even telling you how a person has entered, and will randomly select a winner for you at the end.

My favourite thing about Rafflecopter is that you can set the entry requirements, so that the giveaway will benefit you and even the potential brand you are working with, in any way you like.

Could your Facebook do with more likes? Does the brand you are working with want to boost their Twitter following? Using Rafflecopter, you can easily tailor what you’d like people to do in order to enter your giveaway.

How To Run A Successful Blog Giveaway

As you can see above, I’d like to boost my Twitter in this particular competition, and also the engagement on my blog. But, you can enter as many other entry requirements as you like.

Don’t get me wrong, sometimes these likes and new followers aren’t always great for your site. They might not be people who will engage with your page, or even enjoy the rest of your blog, but if you’re giving away products that reflect what your blog is about, then they are definitely more likely to stick around and fall in love with everything else that your blog has to offer.

Although there is a paid Rafflecopter, I use the free version and find that it always has enough options.

Now you’ve set up you blog giveaway, where should you promote it?

Letting people know about your giveaway via your social media channels is a great start, especially if you create some eye-catching visuals to go along side your statuses. But, from my experience, relying solely on these platforms doesn’t do your giveaway much good and doesn’t tend to get many new people coming to your blog.

The key to running a successful blog giveaway is by promoting it across a variety of channels, not just social media. There are some perfect websites and blog linky’s out there, that will help to boost your blog giveaways. Sometimes using a combination of these can boost my site by 500%, and brings loads of new readers to my blog.

Websites:

Facebook Groups:

Linky’s:

Test out using a combination of these the next time you run a blog giveaway and let me know how you get on. Are you getting hundreds or thousands of entries?

how-to-run-a-successful-blog-giveaway

Some final blog giveaway tips…

  • Don’t waste the information gathered from your entries! Why not use the e-mail addresses entered for the giveaway and add them to your mailing list or newsletter? If you’re using Rafflecopter, you can easily pull these off the entries list, but if you’re keeping the data from giveaways, you need to make it clear in the terms and conditions so entrants have the choice to not enter and be added.
  • When using social media, don’t forget to use relevant hashtags such as #win, #competition, #giveaway and other fitting tags to promote your giveaway.
  • If you’re working with brands, make sure that they don’t post you the giveaway prize, unless they’re willing to give you the money to post it on to your winner! Brands are usually more than happy for you to let them know who the winner is, and then they will ship on the prize themselves.
  • Make sure to include lots of links to relevant posts within your giveaway article, to try and keep people on your blog and to try and prevent them from entering the giveaway and never returning to your blog again! 
  • Include keywords throughout your post and in your meta description for SEO purposes. Great keywords include; ‘giveaway’, ‘rafflecopter’, ‘competition’.




Do you run giveaways for your blog? Do you have any questions you need to ask about giveaways? How do you run successful giveaways? Let me know in the comments below.

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10 Comments

  1. June 17, 2016 / 9:00 pm

    If you’re keeping the data from giveaways – for mailing lists – you need to make that clear in the T&Cs so entrants have the choice to not enter – and not be added. I’d also make sure you add something like ‘Visit my other giveaways’ and a link as compers love to enter more than one at a time 🙂 Great post, Prize Finder is my favourite too! x

  2. June 18, 2016 / 6:56 am

    Oh this is such a helpful post. I’ve bookmarked it. I haven’t run a giveaway in ages but these are really helpful tips, especially the sites to share a giveaway on.

  3. June 18, 2016 / 7:40 am

    Wow! This is such a useful post thank you! I haven’t done a giveaway yet, I haven’t plucked up the courage to do so yet. Thank you for sharing your insights.

  4. June 19, 2016 / 7:18 am

    I have never tried a giveaway before. It is certainly on my list of things to do. Thanks for this, I will be bookmarking it for when the time comes xxx

  5. June 19, 2016 / 9:40 am

    Really interesting post Chloe. I have run a couple of giveaways, although I never add the emails to my subscriber list unless it is one of the options given within the giveaway. Planning a giveaway soon so will definitely be referring back to this post 🙂

  6. June 19, 2016 / 9:04 pm

    i had a good read of this chole.. because I’m running a competition at the minute and have got very few entries.. so I’m making note of your tips,, and going to try them .. thanks

  7. Kerry Norris
    June 19, 2016 / 10:13 pm

    This was such a helpful post. Thanks for sharing your tips. I haven’t run that many giveaways yet x

  8. August 30, 2016 / 10:40 am

    I’m a newbie but maybe one day I’ll have the confidence to run a giveaway! Thanks so much for such useful tips. x

  9. February 23, 2017 / 11:16 am

    I’ve been referring back to the post many times as I get ready for my first giveaway. I decided to use Rafflecopter and noted that you do not use the paid version. My question is about the look & feel of Rafflecopter. Your giveaway blog-posts all have that lovely little box at the bottom where people can enter. However, when I created my giveaway on Rafflecopter, it just gave me a link. Do you use a particular plug-in to get that Rafflecopter box to show up on your page? Thanks so much for this post! It has been so helpful (I’ve bookmarked it 🙂 ). xx

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