So, do you want to be a blogger?
One of the most common things people ask me, is how they can become a blogger too.
When people find out that I blog for a living and that I actually get paid for it, I get one of two reactions.
Either their eyes light up like Bambi and they want to know everything, or their eyes roll and they mutter something about getting a real job.
After being asked a lot lately, about how to become a blogger, I decided to write this post to air out the positives and the negatives, so you can see what it’s really like to be a professional blogger.
There are a lot of common misconceptions about blogging. Some people think I just play on Pinterest for a living, others know the skill set and hard work you need to put into be the best at what you do.
I get paid to do what I love, I have absolutely no one to answer to, I can create my own content, I can take my own pictures, set my own editorial calendar, for my own online magazine.
You also never know what is going to be in your e-mails and it’s exciting checking them everyday, to see what opportunities will be in there next.
I Set My Own Hours
I don’t need to book time off with my boss, because I am my boss. If I want to go on holiday, I can. I get to attend playdates and birthday’s with my child without booking it off work and I even sometimes (rarely) get time off to myself.
Every so often I get some fabulous opportunities to go to places I haven’t visited before. It’s amazing getting to go on ‘holidays’ or attend events so I can write about the experience and promote it to others.
I can’t even begin to list all of the incredible things we’ve been lucky enough to be gifted through blogging, purely so I can write about it and tell my audience how fantastic it is.
I Am Always Learning
It’s important for me to always have to research new trends, hone in my social media skills, perfect my writing. I need to know about graphic design, branding, a little bit about coding and how to take beautiful eye-catching pictures.
To be a blogger you need a vast skill set. You are not only running a website, you are building a brand and an audience. You are writing, taking photos, doing admin, taking care of invoices, balancing inboxes and calendars, engaging with your audience.
It’s great for my mind and motivation to always be on the go. I can honestly say I learn something new everyday and my skill set now is unparalleled to when I started.
There Is No Security
One month I feel like I’ve got this, I can even live a little luxuriously. The next month I’m scared about how I can pay my bills.
Blogging and freelancing means there is no steady cash flow and no security in your job. One day you’re raking in the opportunities, the next day brands don’t have budgets or the work is being dished out to other bloggers.
The competition in the blogging world is huge. Yet regardless of this, bloggers are the loveliest, friendliest, most helpful bunch, who are always open to sharing opportunities.
People Want You To Work For Free
I pay my bills with my blog, it puts food in my little ones mouth and clothes on her back.
I get asked a lot if I can attend an event for free, or if I can accept payment in the form of goods. Unfortunately I can’t pay my bills with goods, only cash.
I have spent a lot of time creating engaging content and building a thriving and interactive audience. I cannot give my online space to a company for free. Companies want to work with you because they know you are an influencer and they you know that they will gain customers and make money from you. This isn’t free!
You Work Long Unsociable Hours
Do you know what a blogger does?
A blogger writes, take pictures, they post content, they create calendars, they update a minimum of 5 social media platforms everyday with relevant posts. We create graphics for those posts, engage and interact with our audiences, reply to comments, thank people for sharing tweets.
A blogger builds websites, add widgets, creates headers, they talk to brands, they plan, plan plan! They research trends, they know marketing inside and out, plus much much more. All of this takes a long, long time to do.
No Social Life
Isn’t it ironic that I run so many social media accounts but I don’t have time to be social in person?
Running a successful blog is time consuming. Maintaining real life relationships can sometimes be hard, although my real bestie’s encourage me to bring my laptop with me for a glass of wine or coffee, so I can socialise with them in person and work at the same time.
People Not Understanding Your Job.
I get a lot of negativity surrounding what I do. People don’t think it’s a real job, but in this day and age, old school forms of marketing are dying.
Today influencers are rising up and brands have taken note. The irony is, most of the people that don’t understand blogging and influencing being a job, have celebrities they idolise, programmes they love to watch, items they ‘have to buy’.
They don’t realise that the reason these things are even on their wavelength is because of ‘influencer’s’ being employed to make it so. Bloggers are just influencers who are doing the same thing, but off their own backs, for their own brand.
I hope this post has given you a little bit more clarity about blogging and what it means to be a blogger.
Blogging is fun, creative and the most exciting job I’ve ever had. Everyday is a new adventure and I never know the direction it’s going to take me in. But, it does consume you, it takes up a lot of time and you don’t know if you’re going to get work.
Working hard, networking and being on top of your game keeps you afloat. You’ll meet the best of friends through the blogging community and everyday you’ll love your job.
So do you want to be a blogger?
Read my post ‘How To Start A Blog‘ to get the ball rolling.
Did this post open up your eyes about what bloggers do? Let me know in the comments below.